Therme group

Therme Group

Global pioneers in inclusive urban living, Therme are driven by the belief that wellbeing should be accessible to all. They deliver this through the creation of a ‘wellbeing oasis’ in urban environments that is designed for all generations from children to seniors. Water, heat and technology are combined to create immersive experiential activities in urban settings.   https://www.thermegroup.com

Supporting the vision of Therme

During 2020 – 2021, creating a qualified case for Therme Group to become a strategic government partner, trusted and positioned to optimise the health of citizens in the UK through the provision of equitable wellbeing and maximised social value impact.

The Brief

To create a strategy designed to support the profile, efficacy and value of the brand through innovative means, collaborations and evidenced results – initial work seg-wayed into a location specific infrastructure to model a system that can provide personalised health and wellbeing for multi-generational communities.

What we did

• Market research to establish the extent of data and research that supports the social value impact that a Therme proposition provides.
• Review current (2020) perception of the brand, what it stands for, what it does and how it benefits people and society.
• Leadership team workshops – untapped opportunity, health and wellbeing status facts in the UK, model proposition discussion
• Establishing the route to optimising credibility through qualified fact, process and experience.
• Recommendations of efficacy models to drive social value measurement, hard data retrieval partnerships and an accurate illustration of impact.
• Creation of a short to medium term strategy document – a roadmap plan designed to fulfil the objective of Therme Group becoming a global wellbeing pioneer and leader through evidenced result.

The Result

Delivered to Therme a place based social value infrastructure proposition, articulating opportunities to maximisesocial value impact through public/private collaboration around the two key concept models:

1. The resort –optimising Therme’s high quality, sustainable, world class health and wellbeing programming. Destined to be a cornerstone development that will act as an accelerator to close the gap on health inequalities and transform wellbeing culture.

1. A community transformation model – supportive, nurturing and inclusive outreach,designed to anchor in the heart of the community in support of the and as an extension to the

Testimonial

“Anni brings a vast breadth of knowledge and experience from the wellbeing sector and is deeply committed to making positive change in the world.  Her approach is both nurturing and challenging and we greatly valued her work with us in progressing our ongoing wellbeing impact planning.”

James Mark, Chief Strategy Officer