Global Wellness Institute - Wellness Tourism Initiative
The concept and reality of wellness tourism as an influential tourism growth sector
BRIEF:
Establishment amongst trade and global tourism ministries (via Global Wellness Institute research) of the concept and reality of wellness tourism as an influential tourism growth sector.
DELIVERABLES:
- Creation of the original Wellness Tourism Initiative
- Contribution to creation of the (then) Global Wellness Tourism Congress
- Launch of the Wellness Tourism roundtable series
- Government ministry networking and communications on wellness tourism
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