Delivery of a place based social value infrastructure proposition; articulating opportunities to maximise social value impact through public/private collaboration around the two key concept models.
Health to Wealth
Designed to “explore the current state of wellbeing and the defining issues of our time,” the Health to Wealth concept is a proven formula driving brand value, credibility and high return on investment for Accor. It responds to the needs of business and the expectation of consumers. We want to create an award winning concept for your brand and business.
Driving transformational change
Working with Global hospitality brand Accor, Well Intelligence curated and delivered the Health to Wealth concept; an award winning podcast series, an entrepreneurial well tech event and a Whitepaper.
Designed to “explore the current state of wellbeing and the defining issues of our time,” the Health to Wealth concept is a proven formula driving brand value, credibility and high return on investment for Accor. It responds to the needs of business and the expectation of consumers. We want to create an award winning concept for your brand and business.
The Brief
Thought Leadership
Well Intelligence created a concept that could most ably capture the core purpose of Accor through Health to Wealth – to increase their brand recognition and thought leadership in the wellbeing culture arena.
This meant gathering the most critical aspects of wellbeing and curating topics and speakers who could stand alone and together in the rich tapestry that is individual, societal and global wellbeing culture.
What we did
Podcast, Event and White Paper
Well Intelligence was the mastermind behind the curation of the Health to Wealth formula. The global to grass roots proposition helped secure high calibre guest speakers for the podcast series that was hosted by WI founder, Anni Hood.
We selected and coached the short listed entrepreneurs and curated the contents for the whitepaper.
The trifecta combination that was a podcast series (now award winning!), entrepreneurial tech event and white paper.
The Result
Return on Investment
This ‘power of three’ combination has proven to be a winning one with over 100k podcast downloads and more than 30k subscribers in the first few months, entrepreneurs are boasting significant wins from the event and the white paper poised for release early in 2023 with large downloads expected based on the success of the first two components.
The ‘news’ of Health to Wealth reached over 322 million people in 100+ countries.
These ongoing, positive results simultaneously drive a global proliferation of Accor’s thought leadership and activism in embodying wellbeing as a transformative culture.
Lovie Award Winner 2022
Working with Global hospitality brand Accor, Well Intelligence curated and delivered the Health to Wealth concept; an award winning podcast series, an entrepreneurial well tech event and a Whitepaper.
The hugely successful series helped secure high calibre guest speakers for the podcast series that was hosted by WI founder, Anni Hood. It won the coveted Lovie Award in 2022.
Wellbeing Consultancy Projects
Increase performance and productivity in business
Health to Wealth
Working with Global hospitality brand Accor, Well Intelligence curated and delivered the Health to Wealth concept; an award winning podcast series, an entrepreneurial well tech event and a Whitepaper.
K.I.S Lifestyle
Online wellness community platform, a framework for optimising health, that is simple, accessible and affordable.
Madeira Promotion Bureau
Championing the re-positioning of Madeira to become a wellness tourism destination
Meadowood
IBI Group
Rise
Ricoh
Barclays
Pierferred
Finn
Accor
Therme
Carrier
SP Logo