Health to Wealth

Driving transformational change

Working with Global hospitality brand Accor, Well Intelligence curated and delivered the Health to Wealth concept; an award winning podcast series, an entrepreneurial well tech event and a Whitepaper.

Designed to “explore the current state of wellbeing and the defining issues of our time,”  the Health to Wealth concept is a proven formula driving brand value, credibility and high return on investment for Accor. It responds to the needs of business and the expectation of consumers. We want to create an award winning concept for your brand and business.

The Brief

Thought Leadership

Well Intelligence created a concept that could most ably capture the core purpose of Accor through Health to Wealth – to increase their brand recognition and thought leadership in the wellbeing culture arena.

This meant gathering the most critical aspects of wellbeing and curating topics and speakers who could stand alone and together in the rich tapestry that is individual, societal and global wellbeing culture.

What we did

Podcast, Event and White Paper

Well Intelligence was the mastermind behind the curation of the Health to Wealth formula. The global to grass roots proposition helped secure high calibre guest speakers for the podcast series that was hosted by WI founder, Anni Hood.

We selected and coached the short listed entrepreneurs and curated the contents for the whitepaper.

The trifecta combination that was a podcast series (now award winning!), entrepreneurial tech event and white paper.

The Result

Return on Investment

This ‘power of three’ combination has proven to be a winning one with over 100k podcast downloads and more than 30k subscribers in the first few months, entrepreneurs are boasting significant wins from the event and the white paper poised for release early in 2023 with large downloads expected based on the success of the first two components.

The ‘news’ of Health to Wealth reached over 322 million people in 100+ countries.

These ongoing, positive results simultaneously drive a global proliferation of Accor’s thought leadership and activism in embodying wellbeing as a transformative culture.